In June 2016 we visited the company MODOMOTO, known for their online shopping service.
Here is an overview. Have a look at the team and their office in Berlin.
`Be well dressed without shopping`. That is the promise of the Berlin based company Modomoto founded in 2011 by Corinna Powalla.
Modomoto is a curated online shopping service that relieves men of the burden of shopping clothes. What started as a small startup in a backyard office in Berlin-Kreuzberg grew quickly into a successful enterprise
Just two years after founding Modomoto already had 100 employees. Meanwhile about 200 people are working in a huge office still located in Berlin-Kreuzberg. It has its own warehouse stocked with many different brands.
The company managed successfully to combine an individual consultation with the convenience of online shopping. Once registered the customer will be asked different questions relating to his favorite kind of style, requirements, fit and size.
Next step is a personal phone call with an experienced stylist who will compile two outfits which emphasize the individual type of the customer.
The Modomoto box including the outfits as well as a handwritten note will be sent free of charge.
After receiving the box, the customer has time to try on the outfits and only has to pay for the garments he wants to keep.
Since the end of 2013 Modomoto has expanded its service. Located in Berlin-Mitte the company opened the Modomoto Fitting Room to link online and stationary retailing. The Fitting Room only opens its doors for appointments.
The customer will be served by a stylist who has already made a pre-selection of outfits. In addition, the Fitting Room is stocked with bestsellers and accessories.
In a relaxed and exclusive atmosphere, the costumer enjoys an even more personal shopping experience. Yet the core business of the company is still the online service.
After Modomoto has already extended the shipping to Austria and Switzerland, the company took over the Dutch competitor ‘The Cloakroom’ in 2016 and thus opened up access to other markets.
Together they form the Curated Shopping Group which has more than 250 employees and serves customers in Germany, Austria, Switzerland, Netherlands, Belgium, Denmark and Sweden.Modomoto chose a sustainable business development. The company was funded with the aid of some early-stage investors, banks and by current revenues.
At the beginning of 2017 for the first time an external investor joined the company in a major way. The investment company Auden AG invested in the Curated Shopping Group. In return the company received 10 percent of the shares.
At the end of 2017 the Auden AG reduced its shares to 2,7 percent. The released shares have been taken over by existing investors.
Research & Text: by Nina DettmerPhotos: copyright by AndreasL.de
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