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Tell us something about your Company, when was your company founded, your url, your location, in how many countries are you active:

Fashionette

Founding: 2008 in Frankfurt, Germany Registered Office: Düsseldorf, Grafenberger Allee 295

Employee: 100 regular staff members, numerous freelancers, trainees and working students

Management: Frank Bütefür, Fabio Labriola, Ronald Reschke and Sebastian Siebert.

Fashionette is active in more than 15 countries: fashionette.de/ fashionette.at/ fashionette.ch/ fashionette.co.uk/ fashionette.it/ fashionette.es/ …

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Fashionette / Website Screenshot August 2016

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Team Meeting

Your Business

What is your core business?

Fashionette is Europe’s largest online store for designer bags and accessorize with a selection of the most exclusive and most beautiful handbags.

We offer classic luxury brands like Prada, Gucci and BOTTEGA VENETA as well as trend labels like Michael Kors, MCM or Valentino.

We do not only sell bags, but we inspire our customers. Furthermore our website contains a lot of styling tips, trends and inspirations in order to give our customers an idea of how to wear and combine the trendy accessorize.

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Management Team (2014)

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How did you get to your business idea and when was your company established?

It all started with the idea to simplify access to the more beautiful and finer things in life.

We initially thought of different markets and products such as islands, holiday rentals or luxury sports cars. Then we heard of an idea successfully implemented in the US market: To rent out luxury handbags.

We started as a luxury bag rental ourselves, but after the business was not entirely accepted we tried many different things to refine our business model – we tried different payment methods and different product categories such as clothes and jewelry. In the end we understood that the Designer handbag is the most interesting and exciting category in the luxury Fashion market, but that it is less about the payment model offered and more about the selection of brands and styles on offer.

We therefore developed the vision to become a specialized online retailer with focus on Designer handbags, promoting a better and more refined assortment than any other generalized provider, with the most beautiful handbags by all relevant premium and luxury brands.

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In which countries are you active? Are you planing to expand your venture in other countries? And if – where?

Fashionette is active in more than 15 countries:

Belgium/ Austria/ Denmark/ Finland/ France/ Ireland/ Italy/ Latvia/ Luxembourg/ NL/ Norway/ Poland/ Portugal/ Spain/ Sweden/ Switzerland/ UK/… to be continued …

Where do you see the company in 5 years?

We want to be the world’s best online-store for designer bags and at the same time the best friend of our customers. As an online-store and good friend we want to deliver what is expected from us. We do not only want to be another player in Fashion E-Commerce because there are already enough. But we want to be the number one when it comes to designer bags.

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Your Team

How many employees work at your company right now? Are you planing to expand?

Employee: 100 regular staff members, numerous freelancers, trainees and working students. We are always looking for new employees who help us to reach our goals.

What is the average age of your team members?

We are a young team, the average age ist propably something in the early 30s.

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handbags..handbags..

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…and a hall full of handbags

What kind of attitude should new employees have to have in order to work at your company?

The most important attitude someone should have is the love and passion for what he or she does.

Why is it fun to work at your company? Do you offer any employee benefits?

We have a fully stocked kitchen and provide free drinks, fresh fruits and cereals  for the staff as well as the support of sport activities. We also have a table football, a table tennis table and a X-Box, which are used frequently and loudly. And for those who rather want to relax: we also have a masseuse coming once a week.

Besides we have three company events a year where we all come together and party. These dates are something we all looking forward to and the stories afterwards are legendary! 🙂

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product photoshoot for fashionette online shop

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Do you offer new employees a relocation service or help to relocate? 

We offer relocation assistance as well as language classes for our english-speaking colleagues.

Do you have a job board? What is the web-link?

Yes, we have: Jobs

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Team at work

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Thank you fashionette for this interview and the photoshooting!

The pictures were taken in April 2014, the interview is from July 2016

Location: Düsseldorf, Germany   Website: www.fashionette.com

Photos: copyright by OFFICE DROP♥IN

 

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